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2021-04

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usmile comprehensive visual rejuvenation: advocating to care for the oral cavity like skin care

On December 29, 2020, the parent company of usmile, China's first comprehensive oral care brand, was renamed from Guangzhou Haoxing Bay Technology Co., Ltd. to Guangzhou Interstellar Yuedong Co., Ltd. (hereinafter referred to as "Interstellar Yuedong"). With the change of the group name, Starcraft has also ushered in a new round of visual upgrades recently. The new vision will be applied to the promotion and application of StarWorld Group's official website and its various sub-brands to form a unified and systematic group image.


 usmile全面视觉焕新:倡导像护肤一样护理口腔

 


Interstellar Yuedong was founded in 2015, positioning "the world's leading technology beauty care group", focusing on two major areas of health and beauty, multi-brand layout, currently, it has a comprehensive oral care brand usmile and a new scientist beauty care brand Kitty Annie kitten Annie has two sub-brands.


usmile全面视觉焕新:倡导像护肤一样护理口腔


According to the official interpretation, "Interstellar Joy" means that each brand under the group is a shining planet, gravitational and coordinated with each other, forming the group interstellar, focusing on "smart life" and "technological consumables", to subvert the leading innovative technology, for A modern consumer brings a pleasant technology beauty care experience, leading the new life of generation Z beauty care consumption.


The new LOGO of the group announced this time adopts [Interstellar Blue] as the brand color, which is in line with the color expression of smart life, advanced technology, and youthful vitality advocated by the group.


 


usmile全面视觉焕新:倡导像护肤一样护理口腔

usmile全面视觉焕新:倡导像护肤一样护理口腔

usmile全面视觉焕新:倡导像护肤一样护理口腔


The brand-new group LOGO font chooses the strong and powerful 【Star Dynamic Body】, and incorporates the elements of stars between the fonts, corresponding to the "interstellar". The font design is tilted 8° to the right as a whole, conveying the sense of science and technology, speed and movement of Interstellar Yuedong in the development path in a visual form.



usmile全面视觉焕新:倡导像护肤一样护理口腔


 


In the upgrade of the group logo, the font design adopts the left and right structure and follows the golden section-Fibonacci number sequence benchmark to achieve an overall balance of beauty.


usmile全面视觉焕新:倡导像护肤一样护理口腔


The visual upgrade of the group also includes the renewal of the logos of its sub-brands usmile and Kitty Annie.

 


As China's first comprehensive oral care brand, usmile advocates "care of the mouth like skin care", focusing on the perfect integration of "technological aesthetics" and "use effects" into the brand's full line of oral care products, and is committed to improving the oral health of the people. The usmile brand said that the LOGO upgrade is based on the optimization of application scenarios and brand image recognition.


 


usmile全面视觉焕新:倡导像护肤一样护理口腔


Compared with the old LOGO, the biggest difference in the new LOGO is that the "u" of "usmile" has changed from yellow to blue that is unified with "smile". This change not only optimizes the visual focus problem, but also allows the brand identity to adapt to different There is more flexibility in the shades of the background color.


 

usmile全面视觉焕新:倡导像护肤一样护理口腔

usmile全面视觉焕新:倡导像护肤一样护理口腔


In order to enhance the graphic recognition in the digital environment, the smiley face of the new LOGO has also been optimized. The shape of the smiley face is no longer so sharp, and the overall shape is cleaner and clearer, conveying a more friendly and trustworthy brand image.


usmile全面视觉焕新:倡导像护肤一样护理口腔


Take a closer look, the new LOGO uses a darker and more neutral Tiffany blue color than before. The LOGO font is also tilted 6° to the right as a whole, correcting the sensory visual center, strengthening the sense of fashion, and closer to the brand new usmile. Brand concept-care for the mouth like skin care.


 

usmile全面视觉焕新:倡导像护肤一样护理口腔

usmile全面视觉焕新:倡导像护肤一样护理口腔


At the same time, Kitty Annie, another sub-brand of Interstellar Joy, has also bravely reshaped the new vision, creatively combining serif and sans serif fonts, and combining fluorescent colors with a sense of escape and strict grids. The system has the characteristics of cutting-edge fashion, but without losing the sense of science.


 usmile全面视觉焕新:倡导像护肤一样护理口腔


Kitty Annie, as an emerging scientist beauty care brand, is based on cross-professional cutting-edge scientific research, combining beauty care equipment and skin care products to provide young women with innovative beauty care methods, adhering to the values of sincere and goodwill, and accompanying young women Discover your own beauty on the road of growth.


 usmile全面视觉焕新:倡导像护肤一样护理口腔


The vision system is still in the process of deepening and landing, but Kitty Annie hopes to effectively build a brand mind with this strong pioneering vision in the beauty industry.