usmile

usmile

Oral care like skin care

Brand profile Brand culture Brand story / origin Brand events Brand honors

Brand profile

usmile, China’s first comprehensive oral care brand under Guangzhou Stars Pulse Co.,Ltd, advocates taking care of the oral cavity like skin care, focusing on the perfect integration of scientific and technological aesthetics and use effects into the full line of oral care products to improve the oral health of the whole people and protect the people A confident smile is the brand mission.


usmile is the first comprehensive oral care brand in China to win 13 design awards at home and abroad. Since 2016, usmile has won the German red dot award, German if design award, Taiwan Golden dot design award, China Red Star Design Award, Japan excellent design award, international CMF design award, contemporary good design award, etc.


usmile is one of the main makers of China's first group standard for electric toothbrush, which was written and released by China home appliance Association. Usmile's patent on swing test method of electric toothbrush was listed in the standard document and became the recommended test method.


Brand mission

Improve the oral health of the whole people and protect the people's confident smile

Brand Concept

Take care of your mouth like skin care

Brand story / origin

In the pursuit of quality of life, in order to meet the needs of Chinese people for oral health, upgrading from basic cleaning to comprehensive care products.

usmile has always adhered to technological innovation and user value, self-developed core technology of electric toothbrush, and become a new generation leader in the electric toothbrush industry.

We focus on digging deep into oral care categories, constantly updating and giving new definitions to our products, so as to provide consumers with a full range of care needs.

Using technology and aesthetics to protect the oral health of the whole people in an all-round way.

Brand events

2016
2019
2020
2020
2020
2020
2016

Entering personal care, subverting the industry, launching a leading brand of electric toothbrushes

Launched the first Y1 Macaron color sonic electric toothbrush

The industry has shifted from imitating European and American big names to imitating usmile

3 million users choose, sales far exceed 1 billion so far

2019

Usmile and the annual popular costume TV series "The Story of Minglan" co branded electric toothbrush to integrate the elements of Chinese culture into the product packaging.

2020

In June 2020, it launched Monet and Van Gogh Master Series jointly with the Metropolitan Museum of art, and the new product "Van Gogh green" 618 sold out on the first day of its launch. Through IP co branding, give more cultural connotation and emotional value to products.

2020

In August 2020, it will be deeply implanted in the most popular phenomenon TV series "in the name of family" in the summer season, and Zhang Xin, the leading actor, will be invited to become the spokesperson of the brand. With the wonderful combination of the brand and the plot, it will reach more user circles and successfully make the brand out of the circle.

2020

In September 2020, we will cooperate with Huawei glory to launch a new intelligent star brush with hilink chip. We can optimize the brushing method of users through visual guidance, and also see the remaining days reminder and power reminder of brush head consumables. Technological innovation, to give consumers a more comprehensive brushing experience and service.

2020

From October 1st to 5th, 2020, the usmile pop-up store "Hey Technology Research Institute" appeared in Hangzhou West Yintai City, showing the product technology to the audience visually, and triggered usmile#刷出嘿科技# on the social platform. Hot discussion on the topic-As of the end of the event, the number of readings on Weibo related topics has exceeded 290 million.

Industry strength

usmile is the first comprehensive oral care brand in China to win 13 design awards at home and abroad

Won awards

usmile has won 13 design awards at home and abroad